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Winning Credibility

This book is worthy of reading for any entrepreneur. This book is a practical how-to guide for overcoming the hurdles that all entrepreneurs face when starting and growing a business. Serial entrepreneurs Matthew Michalewicz and Zbigniew Michalewicz provide countless out-of-the-box solutions for:

  • Winning that first major client
  • Signing up partners and resellers
  • Building an all-star management team
  • Leveraging new customers from existing customers
  • Impressing the media and analysts
  • Engaging high-profile board members
  • Finding investors who provide more than just money
  • And much more.

Many software company examples are given particularly related to the US. Worth a look at http://www.credibility.com.au/

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